Do you want to understand how your visitors behave, where they come from and what makes them convert? This course gives you practical knowledge of how to use Google Analytics 4 (GA4) to analyse, interpret and follow up your marketing efforts and your digital presence. You will learn to create reports, follow up campaigns and combine data from different sources.
Format: On site
Language: Swedish
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About the course.
Do you want to understand how your visitors behave, where they come from and what makes them convert? This course gives you practical knowledge of how to use Google Analytics 4 (GA4) to analyse, interpret and follow up your marketing efforts and your digital presence. You will learn to create reports, follow up campaigns and combine data from different sources.
COURSE OBJECTIVES:
After the course you will be able to:
- Follow up and evaluate your digital marketing efforts
- Use GA4's reports as a basis for analysis and decisions
- Create your own reports and share insights with the team
- Work in a more structured and independent way in GA4
During the course you need access to a Google account and your own computer.
What you will learn
What you learn.
How GA4 is structured and what is needed to get started
Setting up and analysing different types of conversions
Following up campaigns and other marketing efforts
Measuring and analysing user behaviour and events
How to track and analyse campaign results in GA4
Connecting GA4 with other tools such as Google Ads, Google Search Console or Google BigQuery to make your work more efficient
How to create reports in GA4 Explore tailored to your business
Reading and interpreting key reports
How to analyse the contribution of different channels to conversions
How to set up conversion tracking with Google Tag Manager
Curriculum
How the course is built.
09.00 Welcome and introduction
09.15 What is needed to succeed with web analytics
09.30 Exercise: Log in to GA4 and navigate together
09.50 How does GA4 work?
- How GA4 is structured and how data collection works in practice
- How measurement of standard events and enhanced measurement works
- What is important to consider so that the data becomes useful in your analysis
- How to connect GA4 with other tools to make better analyses
10.30 Coffee
10.45 Reports: interface and interpretation
- The interface of the reports in GA4 with a focus on data, dimensions and filters
- How to interpret the content and use it in practice
11.30 Conversions
- How to set up conversions in GA4
- What different conversion types exist and what you should consider to be able to follow up goals and effects
12.00 Lunch
13.00 Conversions, continued
- How to set up new conversion tracking with Google Tag Manager
- How to improve your conversion tracking with server side events
13.30 Campaign follow-up in GA4
- How to follow up ad campaigns using campaign tracking in GA4
- What is important to consider in tracking and which reports provide the most value when analysing campaign results
14.10 Remarketing and Google Ads
- Remarketing in GA4
- How to build audiences and use them in advertising
- How to connect GA4 to Google Ads and analyse the data across the platforms
14.30 Coffee break
14.45 Analysis of channels and conversions
- Channel analysis: how the channels contribute to conversions and how to interpret the data in GA4
- A walkthrough of how to combine theory with practical interpretation of relevant reports
15.30 Exercise: Create a report in GA4 Explore
You will work hands-on creating your own reports in GA4 Explore. The goal is to be able to tailor the analysis to your business and make both follow-up and sharing of insights easier.
16.15 Summary
We summarise the day and highlight what we have learned and how we take it further.
16.30 The course ends
Target audience
Who is this for?
- You who have used GA4 but want to deepen your skills
- You who work with marketing, communication or digital analytics and want to work in a more data-driven way
What "verified" means here
Verified credential.
When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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