At a time when algorithms in social channels and AI services control what is seen, newsletters are becoming an increasingly important channel for reaching your target audience directly. During this course you will learn to create the perfect newsletter that the recipient wants to open, read and act on. We go through how to create content that builds value and strengthens your brand, how to grow your subscriber base, write subject lines that work and work smarter to increase open and click rates. You will also learn how AI can be used as professional support in your newsletter work.
Format: Hybrid
Language: Swedish
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About the course.
At a time when algorithms in social channels and AI services control what is seen, newsletters are becoming an increasingly important channel for reaching your target audience directly. During this course you will learn to create the perfect newsletter that the recipient wants to open, read and act on. We go through how to create content that builds value and strengthens your brand, how to grow your subscriber base, write subject lines that work and work smarter to increase open and click rates. You will also learn how AI can be used as professional support in your newsletter work.
COURSE OBJECTIVES:
That you as a participant gain solid practical and theoretical knowledge of newsletters, plenty of inspiration, and tools to apply your new knowledge in your own organisation.
What you will learn
What you learn.
The strengths of the newsletter and how you can use them to build your brand and create value for the recipient
Why the newsletter is more important than ever when choosing a communication channel
How you can sell more with the help of a newsletter
The writing tricks that make readers actually read
Factors that affect open rate, reading and click rate
Everything you need to know about call-to-action
How to write subject lines that work
What to do to grow the number of subscribers, and what not to do
How you can use AI for content, tone of voice, personalisation, testing and optimisation, and interpreting statistics in a way that strengthens quality and your brand
How to become a good commissioner of content for your newsletter
Reading and analysing the data from your mailings
Different types of content and formats
Everything about the important welcome email
Curriculum
How the course is built.
09.00 Introduction
Round of introductions and expectations for the day
09.15 Newsletters then and now
- What is a newsletter?
- How have newsletters developed over the years and what trends do we see today?
- Reasons why the newsletter has become such an important channel in recent years
- We look at different types of newsletters
- Who is your target audience? We identify it
10.15 Coffee
10.30 How to create value for your target audience
The newsletter as part of your content marketing strategy:
- What is content that creates value?
- The writing tricks that make readers actually read
- Practical exercise: We look at different brands and how to create value-creating content for them
12.00 Lunch
13.00 Content and user behaviour
- Factors that affect open rate, reading and click rate
- Everything you need to know about call-to-action
- How to write subject lines that work
- The art of mixing your own content with external content in the newsletter
- How to grow the number of subscribers
- When, where and how are you allowed to send email?
- Your editorial calendar
14.30 AI as support in newsletter work
- We go through how you can use AI in idea generation, strategy work, text, design, personalisation, testing and optimisation, and analysis
- How to use AI without losing your sender identity, quality and brand voice
15.00 Coffee break
15.15 Practical exercise
- How to take all the ideas from the course further into your own newsletter work
- Common pitfalls
- How to become a good commissioner of content for your newsletter
- How well are your mailings performing? We look at the important data
16.30 Summary and time for questions
17.00 The course ends
Target audience
Who is this for?
- Communicators
- Marketers
- Online Marketing Managers
- Project managers
- Digital Business Developers
- E-commerce Managers
What "verified" means here
Verified credential.
When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
