AI tools are changing what marketing can do, but also the legal rules of the game. In this half-day course you gain in-depth knowledge of the laws and regulations that affect and govern your marketing, with a particular focus on the AI Act. You will learn what you need to know legally when using AI tools in marketing, what applies to AI-generated material, security and risks with different AI systems, and legal liability when using AI.
Format: Online
Language: Swedish
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About the course.
AI tools are changing what marketing can do, but also the legal rules of the game. In this half-day course you gain in-depth knowledge of the laws and regulations that affect and govern your marketing, with a particular focus on the AI Act. You will learn what you need to know legally when using AI tools in marketing, what applies to AI-generated material, security and risks with different AI systems, and legal liability when using AI.
COURSE OBJECTIVES:
As a participant you will gain knowledge of the laws and regulations that affect marketing, with a particular focus on AI, and how to handle these issues practically in the organisation.
What you will learn
What you learn.
What the EU AI Act means and how to apply it in practice
Interpreting and handling the four risk classes in the AI Act: unacceptable, high, limited and minimal risk
What you need to know legally when using AI tools in marketing
Which intellectual property rights apply to AI-generated material
IT security and the risks that can arise when AI systems are used
Which terms of use apply to common AI tools
Who bears legal responsibility when AI is used in marketing
Which adjustments to your organisation's systems and routines need to be introduced when you use AI tools in marketing
Which security aspects you need to consider in collaborations
Curriculum
How the course is built.
09.00 Introduction and review of the agenda
09.10 The AI Act and its application
- Introduction to the AI Act
- What is classed as an AI system and how it is regulated under the AI Act
- The four risk classes that apply to AI systems: unacceptable, high, limited and minimal risk
- How to apply and relate to the different risk classes
- Sanctions for actions that breach the AI Act
- The supervisory authority's responsibility for breaches and how to make sure you comply with the law
10.15 Regulations affecting the use of AI in marketing
- Intellectual property rights for AI-generated images, films and texts
- Laws and rules that apply to generative AI and AI tools based on LLMs (Large Language Models)
- What to consider before using AI tools in marketing, for example copyright and personal data
- Terms of use for different AI services
- How to evaluate AI tools and create internal routines and policies for AI work
11.30 IT security and responsibility
- IT security issues that arise when using AI systems
- Who has ultimate responsibility for ensuring the regulations are followed in marketing
- What to consider when AI is used in collaborations, for example between a digital agency and a client
12.00 The course ends
Target audience
Who is this for?
You who work with marketing and communication in both B2C and B2B. It is also highly relevant for corporate lawyers and those who work with legal advice.
What "verified" means here
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When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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