AI is about to fundamentally change the sales role, and you can stay one step ahead. In this course you will learn how to use AI tools such as ChatGPT and Copilot to simplify and streamline your sales work. You get concrete tools for writing effective prompts, prospecting smarter, building lead lists, preparing and following up meetings and writing well-targeted sales copy. All with a focus on turning the opportunities of AI into real results in your daily work.
Format: On site
Language: Swedish
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About the course.
AI is about to fundamentally change the sales role, and you can stay one step ahead. In this course you will learn how to use AI tools such as ChatGPT and Copilot to simplify and streamline your sales work. You get concrete tools for writing effective prompts, prospecting smarter, building lead lists, preparing and following up meetings and writing well-targeted sales copy. All with a focus on turning the opportunities of AI into real results in your daily work.
COURSE OBJECTIVES:
As a participant you will:
- Understand how AI affects and can be used in sales
- Be able to save time and free up energy for more value-creating activities
- Be able to use AI to create better materials, communication and customer meetings
- Get inspiration for new ways of working throughout the sales process
- Feel confident to keep experimenting with AI in your work
What you will learn
What you learn.
Why AI is a powerful tool for you as a salesperson
How to use ChatGPT, Copilot and other AI tools in your daily work
Creating effective prompts to maximise the benefit of AI in different sales situations
Using AI to streamline prospecting and research on new customers
Building lead lists and identifying decision makers with the help of AI tools
Preparing, conducting and following up sales meetings with AI as support
Creating sales copy, personal e-mails and campaign mailings with AI
Adapting language and messages for different audiences and channels
Summarising and documenting meetings efficiently with the help of AI
Curriculum
How the course is built.
09.00 Welcome and introduction
- The goal of the course: work smarter, not harder
- What AI is and why it is relevant to you as a salesperson
09.15 Getting started: Tools, basics and prompt technique
- ChatGPT, Copilot and other AI tools you can start using right away
- Writing effective prompts (prompt engineering)
- Exercise: Create a good prompt for a sales purpose of your own
10.30 Prospecting and research with AI
- How AI can support you in finding the right customers and collecting the right data
- Live: Build a lead list and identify decision makers
- Exercise: Research a relevant customer with the help of AI
13.00 AI as support before, during and after meetings
- Prepare meetings: create agendas, questions, materials and cases with AI
- Support from AI during your sales meetings
- Follow up meetings: summaries, actions and next steps
- Document and summarise meetings with the help of AI
- Exercise: Prepare a real meeting, from agenda to follow-up
15.15 Creating well-targeted sales copy
- Write personal e-mails, pitches, LinkedIn posts and sales copy with AI
- Exercise: Write a couple of sales texts
- Adjust language and adapt to audience and situation
- Exercise: Create a campaign mailing or meeting booking e-mail
16.30 Summary and next steps
- The day's most important lessons and tools
- How to take AI from training to action
- Q&A and close
Target audience
Who is this for?
The course is aimed at you who work in B2B sales and want to streamline your sales work with the help of AI. You might work as a salesperson, account manager, selling project manager or in another role where customer contact is central.
What "verified" means here
Verified credential.
When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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