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Digital Strategist
DIGITAL STRATEGIST Occupational roles Occupational role 1: Digital strategist Occupational role 2: Web strategist Occupational role 3: Consultant/self-employed in digital media/channels/digital strategy Occupational role 4: Digital Planner The graduate has knowledge of/in... - The emergence of the digital landscape and the impact of paradigm shifts on digital behaviour - The largest digital channels, services and tools - Communication with text, images, video and sound via digital media - Project work and project methods - Methods for strategic work in digital media - Methods for strategic evaluation in digital media and channels. - Mapping customer behaviour in digital media - Brand-building activities The graduate has skills in... - Planning and carrying out a strategic project based on a requirement specification - Presenting proposed solutions in a pitch to clients/prospective clients - Developing strategies for communicating brands and campaigns in text, images and speech - Carrying out target audience, environmental and competitor analyses as a basis for digital change or development that a company wants/needs to make - Planning digital activities and campaigns - Following up digital activities and campaigns and writing a report on the results - Mapping people's behaviour in a digital environment using tools and methods, and based on this creating personas The graduate has the competence to... - Analyse a company's or organisation's needs in digital strategy - Develop and implement digital strategies for companies or organisations - Work with strategic digital and communication issues within a company or organisation - Take a consultative approach to developing a digital strategy for a client/commissioning party - Work towards long-term relationships with clients - Start and run a profitable small-scale consultancy in digital strategy - Understand, analyse and develop innovative solutions to the challenges a company or organisation may have with its digital presence - Keep up with developments and trends in the field for their own professional development
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