Class MIS18.

MIS18 Social Media Marketing Communicator

SOCIAL MEDIA MARKETING COMMUNICATOR Place of study: Solna Programme goals Professional Roles Professional role 1: Social media marketing communicator Professional role 2: Social media lead/Social Media Manager Professional role 3: Community Manager Professional role 4: Social media communicator The graduate has knowledge of... - Digital tools for communication and how they work in social media - The business value of marketing communication, marketing, PR and sales in social media - How the behaviour of individuals and companies is affected by social media, now and over time - Analytics and data from the web and social media - Digital campaigns: how they are planned, produced, optimised and followed up - Social media advertising: how it is planned, set up, optimised, converted and followed up - Different forms of communication in social media (text, image, video) - Law and copyright for the web and social media - Project methods and agile projects in social media - Crisis management for internal and external crises in social media The graduate has skills in... - Exporting statistics from digital channels and writing reports on social media presence - Planning, creating and publishing digital campaigns intended for social media - Planning and designing ads in text and image for social media - Formulating a marketing plan for social media communication - Communicating visually, verbally and in writing in Swedish and English in social media - Conducting marketing communication in social media on behalf of a company, based on the company's tone of voice - Managing digital channels and acting operationally for a company in social media - Using tools and calculating the financial return on advertising and campaigns in social media The graduate has the competence to... - Take responsibility for a company's marketing communication in social media and show an understanding of how social media can be used to reinforce a chosen message - Contribute specialised expertise on social media communication in a work team and for a company - Confidently hold a dialogue with a company's customers about social media and digital marketing communication - Evaluate and analyse a company's social media presence in order to develop, strengthen and measure its visibility in social media - Continuously communicate results and development issues about social media with a company's management - Keep informed and independently follow developments in the field for their own professional development