The Communicator training gives you tools in communication planning, brand positioning, copywriting and social media. You learn analysis, storytelling and the basics of SEO so that you can run communication projects from start to finish. Note that Distansinstitutet currently markets a similar training under the name 'Marknadskommunikatör' (Marketing Communicator).
Format: Online
Language: Swedish
Level: Beginner
Time commitment: The successor 'Marknadskommunikatör' is stated to be equivalent to one year of full-time study (not confirmed to be identical
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About the course.
All components, both theoretical and practical, have been passed.
Through this training, has acquired knowledge of, among other things:
- Analysis.
- Communication planning.
- Brand positioning.
- Project planning and project management.
- Text production and copywriting.
- Storytelling.
- Tone of voice.
- Interview technique.
- SEO and SEM.
- Oral and written rhetoric.
- Social media.
- Press releases.
and now has the competence to, among other things:
- Create and work according to a communication plan.
- Plan and project manage communication projects.
- Set goals according to the S.M.A.R.T. model.
- Create easy-to-read texts.
- Work with SEO at a basic level.
- Communicate and present effectively.
- Draw up a plan for working with social media.
- Write effective and captivating press releases.
What you will learn
What you learn.
Create and work according to a communication plan.
Plan and project manage communication projects.
Set goals according to the SMART model.
Write easy-to-read texts and work with SEO at a basic level.
Draw up a plan for working with social media.
Write effective press releases.
Curriculum
How the course is built.
Analysis and planning
Analysis and communication planning as the foundation for communication projects.
Brand and content
Brand positioning, text production, copywriting and storytelling.
Digital channels
SEO, SEM and working with social media.
Press communication
Interview technique, oral and written rhetoric and press releases.
Target audience
Who is this for?
Suits those who want to work as a communicator, digital communicator or in PR and content marketing.
What "verified" means here
Verified credential.
When you complete the course, Distansinstitutet Sverige AB issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Dozens of credentials issued 100% Verifiable certificates Secured on blockchain
