The PR Strategist training (previously offered by Distansinstitutet) provided knowledge of PR, the media landscape, crisis management and lobbying for those who wanted to work in public relations. The content was built on news evaluation, writing skills and tools for getting news into the media. We have not been able to confirm that the course is still sold under this name on Distansinstitutet's current website. Its content partly overlaps with today's 'Marknadskommunikatör' training.
Format: Online
Language: Swedish
Level: Beginner
Time commitment: According to the previous course description, about 141 modules (length in time not verified on the current site)
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About the course.
All components, both theoretical and practical, have been passed.
Through this training, has acquired knowledge of, among other things:
- The definition of PR, its background and history.
- What the job market looks like and what is expected of a PR strategist.
- What the media landscape looks like and how it can be influenced.
- The definition of different target groups.
- News evaluation and writing skills.
- The PR strategist's various tools for getting news out.
- Crisis management and preparatory media training.
- The basics of lobbying and the political landscape.
- Sales and creativity.
and now has the competence to, among other things:
- Understand the surrounding world and how it can be influenced.
- Write press releases and opinion pieces.
- Pitch news on behalf of companies and organisations.
- Create PR plans for companies and organisations.
- Handle communication crises.
- Influence politicians.
- Plan, create and host PR events.
- Find and acquire new clients.
- Stimulate creativity.
What you will learn
What you learn.
Understand the surrounding world and how it can be influenced.
Write press releases and opinion pieces.
Pitch news on behalf of companies and organisations.
Create PR plans for companies and organisations.
Handle communication crises.
Curriculum
How the course is built.
PR basics
The definition of PR, its background and history.
Media landscape and target groups
What the media landscape looks like and how it can be influenced, and the definition of different target groups.
News and tools
News evaluation, writing skills and tools for getting news out.
Crisis and lobbying
Crisis management, media training and the basics of lobbying.
Target audience
Who is this for?
Was aimed at those who wanted to work in PR, communications or at a PR or communications agency.
What "verified" means here
Verified credential.
When you complete the course, Distansinstitutet Sverige AB issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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