This course is about how you as a communicator can use AI to streamline and improve your work. You will learn to write prompts and adapt AI-generated content to your particular organisation. We go through tools such as ChatGPT, Dall-E and Copilot and their practical use for writing, planning and analysis. We also put a strong focus on how you can implement AI in your daily work in practice. The goal is to give you new knowledge and inspiration to keep developing on your own after the course.
Format: On site
Language: Swedish
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About the course.
This course is about how you as a communicator can use AI to streamline and improve your work. You will learn to write prompts and adapt AI-generated content to your particular organisation. We go through tools such as ChatGPT, Dall-E and Copilot and their practical use for writing, planning and analysis. We also put a strong focus on how you can implement AI in your daily work in practice. The goal is to give you new knowledge and inspiration to keep developing on your own after the course.
COURSE OBJECTIVES:
As a participant you will gain:
- A good overview of the opportunities AI offers and which tools suit you in your work
- Practical experience of using current AI tools
- Knowledge of how AI can be integrated into daily work
NOTE! Developments in this field are fast, so the course content may be adjusted and updated before the course takes place.
What you will learn
What you learn.
How communicators can use AI to improve and streamline work processes
Which AI functions are most useful for communicators
Writing effective prompts to optimise the performance of AI tools
Adapting AI-generated texts and images to match your brand's tone of voice
Using various AI tools such as ChatGPT, Dall-E, Midjourney, Runway and Copilot
Planning, producing and analysing content with the help of AI
Analysing successful and less successful examples of AI implementations
Deepening your knowledge of a specific AI tool in areas such as planning, content production or analysis
Implementing AI tools in daily work with the help of practical examples and processes from other companies
Curriculum
How the course is built.
09.00 Presentation of the course
Introduction of the course leader, participants and course content
09.15 Introduction to how communicators can use AI
- What is important to stay up to date with to keep pace with AI developments
- AI functions that are useful for communicators
09.45 How to write effective prompts
AI tools are exactly that, tools, and to get the best results we need to learn how best to communicate with them. We go through:
- The key to effective prompts
- How to write prompts to find a tone of voice that matches your brand
10.30 Workshop part 1: AI tools and their areas of use
A review of several AI tools and how they can be used in daily work:
- ChatGPT: create text
- Dall-E: create images
- Midjourney: create images
- Runway: create videos
- Copilot: assist in Microsoft's tools
During the workshop you will work hands-on with the tools above. We also briefly mention other AI tools that are relevant today.
13.00 AI for planning, content production and analysis
- A deep dive into the possibilities of different AI tools
- A review of successful examples and lessons from less successful AI implementations
14.00 Workshop part 2: Going deeper into the AI tools
In this session you choose an area (for example planning, content production or analysis) to go deeper into. You will work on your own in an AI tool following prepared instructions.
15.00 Continued... Workshop part 2
15.30 Implementing AI tools
- How work groups can integrate AI into daily work
- A review of examples and processes for implementing your new AI knowledge in the workplace, whether you work in a larger team or alone
- Presentation of examples of how other companies have implemented AI
16.30 Summary, reflection and questions
Target audience
Who is this for?
Communicators and information officers who want to learn more about how AI can be used in the work of a communicator.
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