Account Manager.

After completing the programme, the student shall have knowledge of: 1. The sales concept as a whole 2. The importance of communication in sales processes, such as rhetoric, presentation and negotiation techniques 3. Tools, methods and strategies for business-to-business sales 4. Sales technique, both theoretical and practical 5. Sales strategies and sales targets 6. Key Account Management: strategic and practical key account work 7. Strategic marketing, both practical and digital 8. Digital business 9. Online marketing 10. The company's market from a national and international perspective 11. The importance of business law, such as writing quotations and contracts 12. Specific industry knowledge from a research and development perspective 13. Business economics and profitability calculation, as well as budgeting and costing, pricing and key performance indicators 14. Project management in sales 15. The importance of market planning and business development After completing the programme, the student shall have the skills to: 1. Communicate orally and in writing in English in business and social contexts 2. Conduct a sales conversation from introduction to closing the deal 3. Act creatively and effectively from the first customer contact to closing and follow-up 4. Systematically plan, carry out and analyse their sales work 5. Use tools, methods and strategies for business-to-business sales and reach set targets through them 6. Interpret and identify financial reports and key performance indicators 7. Evaluate the customer's financial circumstances 8. Develop sales based on a market plan 9. Work their market based on marketing theories 10. Use digital sales channels 11. Analyse the company's external environment and market, including the competitive situation 12. Adapt their communication to the recipient 13. Project management: methods, tools and knowledge that provide the ability to run and take part in projects After completing the programme, the student shall have the competences to: 1. Independently lead sales in English 2. From a holistic perspective, steer operations towards more profitable customers and deals 3. Monitor and evaluate that good sales work is carried out 4. Interpret and draw up contracts based on legal aspects 5. Develop trusting relationships with the company's customers 6. Complete, follow up and evaluate a sales project 7. Apply profitability optimisation for both the customer and their own company 8. Understand, suggest and evaluate profitability calculations 9. Analyse and take future action based on competitor analyses carried out 10. Analyse customer groups and needs in the market, and propose future strategies 11. Lead a business development operation 12. Drive and lead key account sales 13. Assess information and methods within the market and sales field