Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD202JÖN.
Business Acumen teaches you to identify a company's markets and analyze the needs and demand of those markets. The course emphasizes business acumen and customer care to improve the customer experience, with a sustainability perspective and a focus on business ethics. Through realistic business scenarios you get a solid foundation for your future role as a B2B sales representative, with knowledge in business development, negotiation, communication and innovation.
Duration: 4 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 20 YH credits, about 4 weeks of full-time study
The purpose of the course is to increase the student's ability to see the company's market and analyze the market's needs and demand. The student will gain an understanding of how a business is run based on customer satisfaction and profitability.
The purpose of the course is to increase the student's ability to see the company's market and analyze the market's needs and demand. The student will gain an understanding of how a business is run based on customer satisfaction and profitability.
What you will learn
What you learn.
Can identify a company's markets and analyze needs and demand
Can apply tools for good customer care and customer experience
Understands business ethics and sustainability in business relationships
Can work with basic business development and negotiation
Can communicate and act innovatively in business contexts
Curriculum
How the course is built.
Market analysis
Identifying markets and analyzing needs and demand.
Customer care and customer experience
Tools and methods for improving the customer experience.
Business ethics and sustainability
Acting morally and ethically in business relationships with a sustainability perspective.
Business development and negotiation
Basic business development, negotiation techniques and innovation.
Target audience
Who is this for?
The course is aimed at students in TUC's sales program who are training to become B2B sales representatives.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
