E-commerce and Online Business gives you an overall understanding of e-commerce as a sales channel. You learn to analyse the customer journey and the sales process in order to adapt digital activities to the target group and channel, with the aim of increasing sales in an online store. The course gives you the basics for working strategically with business and sales online.
The purpose of the course is to give the student knowledge of how to develop sales and business through B2B e-commerce. The course will provide basic knowledge of how an online store is built and of different business models and methods for achieving success in sales.
The purpose of the course is to give the student knowledge of how to develop sales and business through B2B e-commerce. The course will provide basic knowledge of how an online store is built and of different business models and methods for achieving success in sales.
Overview of the role and function of e-commerce as a sales channel.
Analysing and understanding the customer's journey in an e-commerce context.
How the sales process works and can be optimised in digital channels.
Adapting digital activities to the target group and the right channel.
The course is aimed at you who want to work with e-commerce, digital sales or online marketing.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
