Part of the YH programme Företagssäljare B2B at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: FÖS24TRA.
Business Acumen teaches you to identify a company's markets and analyse the markets' needs and demand. The course emphasises business acumen and customer care to improve the customer experience, with a sustainability perspective and a focus on business ethics. Through realistic business scenarios you gain a solid foundation for your future professional role as a B2B sales representative, with knowledge of business development, negotiation, communication and innovation.
Duration: 4 weeks
Language: Swedish
Level: Beginner
CSN-eligible
Time commitment: 20 YH credits, approx. 4 weeks of full-time study
In the course, students learn to identify a company's markets and to analyse the markets' needs and demand. The course emphasises business acumen and customer care to improve the customer experience and includes knowledge of tools for managing this. The course has a sustainability perspective and also focuses on business ethics, which means acting morally and ethically in business relationships. In the course, students have the opportunity to apply their knowledge in realistic business scenarios, which provides a solid foundation for a future understanding of the professional role of B2B Sales Representative.
After completing the course, students will be able to work with basic business development, negotiation, communication relevant to the professional role, and innovation.
In the course, students learn to identify a company's markets and to analyse the markets' needs and demand. The course emphasises business acumen and customer care to improve the customer experience and includes knowledge of tools for managing this. The course has a sustainability perspective and also focuses on business ethics, which means acting morally and ethically in business relationships. In the course, students have the opportunity to apply their knowledge in realistic business scenarios, which provides a solid foundation for a future understanding of the professional role of B2B Sales Representative.
After completing the course, students will be able to work with basic business development, negotiation, communication relevant to the professional role, and innovation.
What you will learn
What you learn.
Can identify a company's markets and analyse needs and demand
Can apply tools for good customer care and customer experience
Understands business ethics and sustainability in business relationships
Can work with basic business development and negotiation
Can communicate and act innovatively in business contexts
Curriculum
How the course is built.
Market analysis
Identifying markets and analysing needs and demand.
Customer care and customer experience
Tools and methods for improving the customer experience.
Business ethics and sustainability
Acting morally and ethically in business relationships with a sustainability perspective.
Business development and negotiation
Basic business development, negotiation techniques and innovation.
Target audience
Who is this for?
The course is aimed at students in TUC's sales programme who are training to become B2B sales representatives.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
