Finance

The salesperson's economics, 10 YH credits.

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TUC Yrkeshögskola
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Part of the YH programme Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ACMD23LIN.

The Salesperson's Economics, 10 YH credits, gives you knowledge of how products are priced and which margins apply to different costs. You learn to analyse how a customer prices their product so you can argue and discuss price professionally. The course is part of TUC's sales programme.

Duration: 10 h
Language: Swedish
Level: Beginner
CSN-eligible

Time commitment: Full-time studies equivalent to 10 YH credits (about 2 weeks)

Part of YH programme
See the programme →

About the course.

The purpose of the course is that after the course the student shall have knowledge of and strategies for how to price products, which margins are used and which costs these margins are meant to cover. The student shall also be able to understand and calculate margins and TB in kronor and as a percentage. The aim of the course is for students to understand relevant economic concepts and their function in the sales process.

The purpose of the course is that after the course the student shall have knowledge of and strategies for how to price products, which margins are used and which costs these margins are meant to cover. The student shall also be able to understand and calculate margins and TB in kronor and as a percentage. The aim of the course is for students to understand relevant economic concepts and their function in the sales process.

What you will learn

What you learn.

  • You can analyse how a customer prices their product.
  • You can argue and discuss price based on economic analysis.
  • You can calculate margins, TB1 and TB2 in kronor and as a percentage.
  • You understand what the key ratios mean and their function in the sales process.
Curriculum

How the course is built.

  1. Pricing products

    The basics of how products are priced.

  2. Margins and costs

    Which margins are used and which costs they cover.

  3. TB1 and TB2

    Calculating contribution margin in kronor and as a percentage.

  4. Economics in the sales process

    How economic key ratios are used in practical selling.

Target audience

Who is this for?

The course is for YH students in sales and people who want to work in sales roles.

What "verified" means here

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When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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