Marketing & Communication

International Sales, 15 YH credits.

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TUC Yrkeshögskola
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Part of the YH programme Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ACMD23LIN.

International Sales gives you an understanding of international sales and of how the influence of and differences between cultures show up ethically, in communication and in terms of climate and environment in international business. The course gives you insight into how different cultural contexts have affected and can affect future sales, as well as useful strategies and tools for carrying out sales activities internationally.

Duration: 15 weeks
Language: Swedish
Level: Intermediate
CSN-eligible

Time commitment: 15 YH credits, approx. 3 weeks of full-time study

Part of YH programme
See the programme →

About the course.

The purpose of the course is for the student to gain an understanding of international sales and of the influence of and differences between cultures, ethically, in communication and with regard to climate and the environment, in international sales activities. The course also provides insight into and in-depth knowledge of how the context of different cultures has affected and can affect future sales. The goal of the course is for the student to gain useful strategies and tools for carrying out sales activities internationally.

The purpose of the course is for the student to gain an understanding of international sales and of the influence of and differences between cultures, ethically, in communication and with regard to climate and the environment, in international sales activities. The course also provides insight into and in-depth knowledge of how the context of different cultures has affected and can affect future sales. The goal of the course is for the student to gain useful strategies and tools for carrying out sales activities internationally.

What you will learn

What you learn.

  • You understand how cultural differences affect international sales.
  • You can apply ethical and communication perspectives in international business.
  • You know the climate and environmental aspects linked to international trade.
  • You can use strategies and tools to carry out sales activities internationally.
Curriculum

How the course is built.

  1. Cultural differences in business

    How different cultures affect sales and communication.

  2. Ethics and communication

    Ethical and communication aspects of international sales.

  3. Climate and environmental perspective

    How environmental and climate issues affect international business.

  4. Strategies and tools

    Practical strategies for carrying out international sales activities.

Target audience

Who is this for?

The course suits YH students in sales who want to work with international customers and markets.

What "verified" means here

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