Part of the YH programme Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ACMD23LIN.
Digital Business is a 15 YH credit course at TUC Yrkeshögskola that gives you knowledge of how digitalisation creates and changes companies' sales channels and digital commerce. You learn tools, methods and models for digital commerce in different sales channels and practise applying them independently. The course gives you a broad understanding of how digital strategies affect sales and competitiveness. The course is part of TUC's YH programmes in digital commerce and business development.
Duration: 3 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full-time study equivalent to 15 YH credits (about 3 weeks)
The purpose of the course is to give the student knowledge of how digitalisation creates and affects sales channels and the company's digital commerce. The student will also gain knowledge of tools, methods and models for digital commerce in sales channels, and the ability to apply them independently.
The goal of the course is for the student to gain extensive knowledge of how digital strategies affect sales.
The purpose of the course is to give the student knowledge of how digitalisation creates and affects sales channels and the company's digital commerce. The student will also gain knowledge of tools, methods and models for digital commerce in sales channels, and the ability to apply them independently.
The goal of the course is for the student to gain extensive knowledge of how digital strategies affect sales.
What you will learn
What you learn.
You understand how digitalisation affects companies' sales channels
You can explain tools, methods and models for digital commerce
You can independently apply digital commerce tools in a business context
You have knowledge of how digital strategies affect sales
You can analyse and propose digital sales channels for a company
Curriculum
How the course is built.
The impact of digitalisation on commerce
How digitalisation changes sales channels and business models.
Tools and methods for digital commerce
A review of key tools, methods and models in digital commerce.
Digital strategies
How digital strategies are designed and how they affect sales.
Application in practice
Students apply tools and models to a practical case.
Target audience
Who is this for?
The course is aimed at you who are studying a YH programme at TUC focused on digital commerce or business development and want to understand how digitalisation affects sales.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
