Class DS19.

Occupational roles Occupational role 1: Digital marketing strategist Occupational role 2: Web strategist Occupational role 3: Digital analyst Occupational role 4: Digital Planner Occupational role 5: Digital Specialist The graduate has knowledge of... - The emergence of the digital landscape and the impact of paradigm shifts on digital behaviour. - The largest digital channels, services and tools - Communication with text, images, video and sound via digital media. - Project work and project methods - Methods for strategic work in digital media - Methods for strategic evaluation in digital media and channels. - Mapping customer behaviour in digital media - Brand-building activities. The graduate has skills in... - Planning and carrying out a strategic project based on a requirement specification - Presenting proposed solutions in a pitch to clients/prospective clients in Swedish and English - Developing strategies for communicating brands and campaigns in text, images and speech - Carrying out target audience, environmental and competitor analyses that form the basis for digital change or development that a company wants/needs to make - Planning digital activities and campaigns - Following up digital activities and campaigns and writing a report on the results - Mapping people's behaviour in a digital environment using tools and methods, and based on this creating personas The graduate has the competence to... - Analyse a company's or organisation's needs in digital strategy. - Take part in delivering a digital marketing strategy based on a brief. - Work with strategic digital and communication issues within a company or organisation. - Take a consultative approach to developing a digital strategy for a client/commissioning party. - Work towards long-term relationships with clients. - Independently set goals and key performance indicators for projects based on the needs of the business. - Understand, analyse and develop innovative solutions to the challenges a company or organisation may have with its digital presence - Keep up with developments and trends in the field for their own professional development