Class SOMED19.

Professional Roles Professional role 1: Digital communicator in social media Professional role 2: Community manager Professional role 3: Social media lead/Social Media Manager Professional role 4: Social marketing manager/Paid Social Specialist The graduate has knowledge of... - The business value of digital communication, marketing, PR and sales in digital channels - Digital tools for communication and how they work in social media - How the behaviour of individuals and companies is affected by digital channels, now and over time - Analysis of data from the web and digital channels - Digital campaigns: how they are planned, produced, optimised and followed up - Advertising in digital channels: how it is planned, set up, optimised, converted and followed up - Different forms of communication in digital media (text, image, video) - Law and copyright for the web and digital channels - Project methods and agile projects in digital channels - Crisis management for internal and external crises in social media The graduate has skills in... - Planning, creating and publishing digital campaigns intended for social media - Exporting statistics from digital channels and writing reports on social media presence - Planning and designing ads in text and image for social media - Formulating a marketing plan for communication in digital channels - Communicating visually, verbally and in writing in Swedish and English in digital channels - Conducting marketing communication in digital channels on behalf of a company, based on the company's tone of voice - Using tools and calculating the financial return on advertising and campaigns in digital channels The graduate has the competence to... - Take responsibility for the digital communication of a company/organisation and for how digital channels can be used to reinforce a chosen message - Contribute specialised expertise on communication in digital channels in a work team and for a company/organisation - Confidently hold a dialogue with an organisation's customers about social media and digital marketing communication - Evaluate and analyse a company's presence in digital channels in order to develop, strengthen and measure its visibility in digital channels - Continuously communicate results and development issues about digital channels with a company's management - Keep informed and independently follow developments in the field for their own professional development