Key Account Manager.

After completing the program, the student will have knowledge of: - business economics and profitability calculation, budgeting and costing - specific knowledge of how profitability is created for both parties in key account work - how the company's different departments can work in the customer's best interest - the importance of ethics and morals in collaboration with the key account - specific knowledge of the importance of external analysis for the company's development - the importance of business law, quotations and contracts - how to view the company's market from a national and international perspective - project management - the importance of communication for sales, as well as rhetoric, presentation and negotiation techniques - marketing - specific industry knowledge in relationship building and strategic sales After completing the program, the student will have the skills to: - plan, identify resources for, carry out and follow up extensive sales projects - analyze customer groups and needs in the market - increase customer value by proposing changes that are positive for the key account - implement key account strategies - plan, carry out and perform key account work - work with sales in a global and international market - interpret and analyze financial reports and key figures, budget and calculate costs - communicate orally and in writing - present and negotiate - carry out in-depth key account development and build customer teams - communicate commitments and solutions in business English - interpret and draw up contracts based on legal aspects - analyze the company's environment and market, including the competitive situation - identify and assess the market based on the company's products or services After completing the program, the student will have the competence to: - develop a business using key account strategies - independently develop trust-building relationships with the company's key accounts - independently carry out profitability optimization for both the customer and their own company - work as a Key Account Manager in a company through both traditional and new sales channels - drive and lead key account sales - plan, lead, carry out and evaluate a project methodically