Marketing & Communication

Workplace-Based Project, 10 YH credits.

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TUC Yrkeshögskola logotyp
TUC Yrkeshögskola
Verified provider of education

Part of the YH programme Key Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: KAMD24LIN.

The workplace-based project gives you insight into and knowledge of the KAM role and Key Account Management sales through a project at a company. You learn how key account work is carried out in an organization and practice connecting theory to practice. The goal is for you to be able to draw your own conclusions about the KAM role based on your workplace-based project.

Duration: 2 weeks
Language: Swedish
Level: Intermediate
CSN-eligible

Time commitment: Full time, 2 weeks (10 YH credits) at a company

Part of YH programme
See the programme →

About the course.

The purpose of the course is to give insight into and knowledge of the KAM role and KAM sales. The student will learn how key account work is carried out within an organization or company. The goal of the course is for the student to be able to connect back to previously acquired knowledge and independently draw conclusions about the KAM role and how KAM sales work, based on the workplace-based project.

The purpose of the course is to give insight into and knowledge of the KAM role and KAM sales. The student will learn how key account work is carried out within an organization or company. The goal of the course is for the student to be able to connect back to previously acquired knowledge and independently draw conclusions about the KAM role and how KAM sales work, based on the workplace-based project.

What you will learn

What you learn.

  • You can connect previously acquired KAM knowledge to a real workplace project.
  • You understand how key account work is carried out in an organization or company.
  • You can independently draw conclusions about the KAM role and key account sales.
  • You can carry out and report on a workplace-based project.
Curriculum

How the course is built.

  1. Project start

    Introduction to the project and collaboration with the host company.

  2. Key account work in practice

    Observing and taking part in the company's KAM work.

  3. Analysis and conclusions

    Drawing your own conclusions about the KAM role based on the project.

  4. Reporting

    Compiling and presenting the results of the project.

Target audience

Who is this for?

The course is aimed at students in TUC's higher vocational education program in sales and Key Account Management.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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