Part of the YH programme Key Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: KAMD24LIN.
The course Business Communication and Rhetoric gives you an understanding of the importance of communication in your professional field. You learn to speak, listen and interact verbally and non-verbally in a business environment through various communication theories and channels, for example message strategies, non-verbal communication and persuasive speech. You practice giving structured presentations and arguing objectively, and you gain an insight into cultural communication.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Full-time, 4 weeks (20 YH credits)
The purpose of the course is to provide an understanding of the importance of communication in the program's
professional field. The aim of the course is for the student to be able to speak, listen and interact, verbally and non-verbally, in a business environment by using various communication theories in different channels, for example through message strategies, non-verbal communication, multimedia support and persuasive speech. The student shall be able to give structured presentations and argue objectively. The student shall also gain an insight into cultural communication.
The purpose of the course is to provide an understanding of the importance of communication in the program's
professional field. The aim of the course is for the student to be able to speak, listen and interact, verbally and non-verbally, in a business environment by using various communication theories in different channels, for example through message strategies, non-verbal communication, multimedia support and persuasive speech. The student shall be able to give structured presentations and argue objectively. The student shall also gain an insight into cultural communication.
What you will learn
What you learn.
You can communicate verbally and non-verbally in a business environment.
You can use different communication theories and message strategies.
You can give structured presentations.
You can argue objectively based on rhetorical principles.
You have a basic understanding of cultural communication.
Curriculum
How the course is built.
Communication theory
Basic communication theories and message strategies.
Rhetoric and argumentation
Arguing objectively and giving structured presentations.
Non-verbal communication
Body language and other forms of non-verbal communication.
Cultural communication
Communication where different cultures meet in a business context.
Target audience
Who is this for?
The course is aimed at students in TUC's sales and marketing oriented YH program.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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