KAM Basics gives you a theoretical and practical grounding in Key Account Management sales. You gain in-depth knowledge and useful tools to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The course also gives you knowledge of how analyses are carried out in KAM sales.
The purpose of the course is to give the theoretical and practical foundations of KAM sales. The aim of the course is to give the student in-depth knowledge of, and useful tools for, how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The course gives the student knowledge of how to carry out analyses in KAM sales.
The purpose of the course is to give the theoretical and practical foundations of KAM sales. The aim of the course is to give the student in-depth knowledge of, and useful tools for, how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The course gives the student knowledge of how to carry out analyses in KAM sales.
Basic concepts and principles of Key Account Management.
Methods for analyzing key accounts and their needs.
Creating and maintaining long-term customer relationships.
Practical application of tools for key account sales.
The course is aimed at students on TUC's YH program in sales and Key Account Management.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
