Part of the YH programme Key Account Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: KAMD24LIN.
KAM Advanced gives you in-depth knowledge of Key Account Management sales and how to lead and develop collaboration with key accounts from a holistic perspective. You learn to work for long-term, profitable and good customer relationships and to find new development opportunities for both the company and the customer. After the course you can implement key account strategies in an organization.
Duration: 4 weeks
Language: Swedish
Level: Advanced
CSN-eligible
Time commitment: Full time, 4 weeks (20 YH credits)
The purpose of the course is to give in-depth knowledge of KAM sales and how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The aim of the course is to find new opportunities for development solutions, both for the company and for the customer, across the whole of the company's and the customer's organization. After completing the course, the student will be able to go on to implement key account strategies in an organization.
The purpose of the course is to give in-depth knowledge of KAM sales and how to lead and develop collaboration with key accounts from a holistic perspective, and to work for long-term, profitable and good relationships. The aim of the course is to find new opportunities for development solutions, both for the company and for the customer, across the whole of the company's and the customer's organization. After completing the course, the student will be able to go on to implement key account strategies in an organization.
What you will learn
What you learn.
You can analyze and develop collaboration with key accounts from a holistic perspective.
You can implement key account strategies in an organization.
You can identify development opportunities that benefit both customer and company.
You can build long-term and profitable customer relationships.
Curriculum
How the course is built.
Advanced KAM theory
Models and strategies for advanced key account management.
Key account strategy
Designing and implementing strategies for key accounts.
Relationship development
Building long-term and profitable customer relationships.
Holistic view of customer collaboration
Seeing opportunities for development across the whole customer and company organization.
Target audience
Who is this for?
The course is aimed at students on TUC's YH program in sales and Key Account Management.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
