The Strategic Marketing course gives you a theoretical and practical foundation in marketing strategies aimed at customer groups and competitors. You gain knowledge of how digital strategies affect both marketing and sales. You learn how a strategic-level marketing plan is prepared, designed and implemented, and how it is followed up and reviewed from a realistic perspective.
The purpose of the course is to provide the theoretical and practical foundations of marketing strategies towards customer groups and competitors. The course provides knowledge of how digital strategies affect both marketing and sales. The course should also provide knowledge of how a strategic-level marketing plan is prepared, designed and implemented, and enable students to follow up marketing plans and review them from a realistic perspective.
The purpose of the course is to provide the theoretical and practical foundations of marketing strategies towards customer groups and competitors. The course provides knowledge of how digital strategies affect both marketing and sales. The course should also provide knowledge of how a strategic-level marketing plan is prepared, designed and implemented, and enable students to follow up marketing plans and review them from a realistic perspective.
Strategies aimed at customer groups and competitors.
The impact of digitalisation on marketing and sales.
Preparing and designing a strategic-level marketing plan.
Following up and critically reviewing marketing plans.
The course is aimed at students on TUC's sales and marketing oriented YH programme.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
