Sustainable equestrian, nature and agritourism.

Description of the course content This course gives students both theoretical and practical knowledge of equestrian, nature and agritourism, with a focus on sustainable development and how tourism in these areas can contribute to economic growth in rural areas. The course combines practical elements, where professionals from relevant working life lead parts of the training, with a theoretical foundation. Students get the opportunity to learn from and collaborate with professionals, which gives a realistic understanding of the industry's needs and challenges. The course focuses on project management, digital marketing and the use of digital tools to develop and market tourism businesses. Students learn to create and lead sustainable tourism projects that meet market needs and contribute to local economic development and sustainability goals. By working with environmental scanning and collaboration between actors in the tourism sector, students gain insight into how to build resource-efficient and financially sustainable businesses. The goal is to provide students with tools and knowledge to create and carry out sustainable tourism projects in equestrian, nature and agritourism, and to understand how these projects can support rural development and global sustainability goals, such as Agenda 2030. Sustainable development is about a holistic perspective and long-term collaboration between sectors. The course emphasises the importance of collaborating rather than competing and of using shared resources to achieve sustainable development of the tourism sector. After completing the course, students will have the skills and competences needed to create and lead sustainable and innovative tourism projects in rural areas. Description of the goals the student has achieved After completing the course, the student has knowledge of/in - the role of equestrian, nature and agritourism in rural development and regional attractiveness. - project management from idea to finished concept - how to create and adapt sustainable strategies for equestrian, nature and agritourism. - target groups and collaborations within the sector to develop successful partnerships. - benefits and challenges when implementing different tools for sustainability and quality at destinations and companies in the visitor industry. After completing the course, the student has skills in - analysing the surroundings of the site and the destination. - business and place development in equestrian, nature and agritourism. - developing and conceptualising innovative ideas in equestrian and nature tourism, adapted to market needs and sustainability goals. - using digital tools and marketing techniques to reach and engage the right target groups in equestrian, nature and agritourism. - running and carrying out projects from idea to finished concept, including time and resource planning. - integrating sustainability and the Agenda 2030 goals into tourism concepts. After completing the course, the student has the competence to - create and develop concrete tourism concepts for equestrian and nature tourism in rural areas, with a particular focus on sustainability and implementation of the Agenda 2030 goals. - independently lead and develop sustainable and innovative projects in equestrian, nature and agritourism that meet both current market needs and demand.