The sales manager program gives you who lead the company's sales work new insights, tools and knowledge to create increased sales and more predictable growth. Over two intensive days you practice formulating a sales strategy, driving change and building a strong sales culture. You also practice coaching salespeople to better performance and using AI tools to increase the efficiency of yourself and the group.
Duration: 2 days
Format: On site
Location: Stockholm
Language: Swedish
Level: Advanced
Time commitment: 2 full days (09:00 to 16:00)
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About the course.
Through our sales manager program you get new insights, tools and knowledge to create increased sales and more predictable growth.
The program strengthens the ability to lead and develop the company's sales and growth through training in sales strategy, development of tactical and operational sales work, management by objectives, driving change and creating a sales culture. Participants also practice methods for leading and coaching salespeople to better performance and using AI tools to increase the capability and efficiency of themselves and the group.
What you will learn
What you learn.
You can formulate and implement a clear sales strategy based on the business goals.
You can analyze the market and turn the insights into tactical and operational sales work.
You can set goals at business, sales and individual level and drive change in the sales organization.
You can coach salespeople toward better performance with concrete leadership tools.
You know methods for performance management and compensation models in sales.
You can use AI and digital tools to make sales management more efficient.
You leave the course with a concrete action plan for your organization.
Curriculum
How the course is built.
Strategy and market analysis
Formulate and implement a sales strategy based on market analysis and the business goals.
Tactical and operational sales work
Develop ways of working for customer acquisition, customer care and operational management of sales work.
Goal management and change leadership
Set goals at business, sales and individual level, drive change and create a sales culture.
Coaching leadership
Tools for leading and coaching salespeople to better performance, with an individual coaching session.
Performance management and compensation
Working with performance management and compensation/commission structures for the sales team.
AI and digitalization in sales management
Using AI tools and digitalization to increase the efficiency of yourself and the group.
Target audience
Who is this for?
Sales managers, CEOs with sales responsibility, sales directors and business area managers who lead the company's sales function.
What "verified" means here
Verified credential.
When you complete the course, Försäljningschefen issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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