Higher Vocational Education Diploma - Event Manager.

Description of the programme's content and goals On completion of the programme, the student shall have knowledge of/in - Corporate Communications, with particular knowledge of and in the sub-area of communication channels - The fundamentals of presentation technique - Sales and the different steps of the sales process - Project production and its work processes - Concept development, experience production and how to create unique events - Business economics - Project management with a focus on event production - Event safety and responsibility - The fundamentals of event law On completion of the programme, the student shall have skills in - Formulating, analysing and solving a communication problem - Giving a high-quality oral presentation individually or in a group - Applying the steps of the sales process and producing sales material for events - Planning and organising an event - Developing unique event ideas - Preparing financial documents such as annual accounts and project budgets - Preparing project support documents - Planning measures for safety, preparedness and crisis management - Applying basic rules of event law On completion of the programme, the student shall have the competence to - Independently decide when a corporate event is suitable as a communication channel - Independently create and deliver presentations adapted to the target audience - Plan and be responsible for sales meetings and produce sales material adapted to the target audience - Create an event adapted to the target audience in theory - Independently develop unique event ideas taking into account the customer's individual needs and goals - Independently draw up a budget and be responsible for project finances during an event production - Project manage an event adapted to the target audience in theory - Adapt safety, preparedness and crisis management to an individual event - Independently adapt an individual event to basic rules of event law