Higher Vocational Education Certificate - Event Manager.

Description of the program's content and objectives After completing the program, the student shall have knowledge of/in - Corporate Communications, with particular knowledge of the sub-area of communication channels - The fundamentals of presentation technique - Sales and the different steps of the sales process - Project production and its work processes - Concept development, experience production and how to create unique events - Business economics - Project management focused on event production - Event safety and responsibility - The fundamentals of event law After completing the program, the student shall have the skills to - Formulate, analyze and solve a communication problem - Give a high-quality oral presentation individually or in a group - Apply the steps of the sales process and produce sales material for events - Plan and organize an event - Develop unique event ideas - Prepare financial documents such as annual accounts and project budgets - Prepare project support documents - Plan measures for safety, preparedness and crisis management - Apply basic rules of event law After completing the program, the student shall have the competence to - Independently decide when a corporate event is suitable as a communication channel - Independently create and deliver presentations adapted to the target audience - Plan and be responsible for sales meetings and produce sales material adapted to the target audience - Create an event adapted to the target audience in theory - Independently develop unique event ideas taking into account the customer's individual needs and goals - Independently prepare a budget and be responsible for the project finances during an event production - Project manage an event adapted to the target audience in theory - Adapt safety, preparedness and crisis management to an individual event - Independently adapt an individual event to basic event law rules