E-Commerce Manager.

After completing the programme, the student should have knowledge of: - Specialised knowledge to develop different types of e-commerce businesses with different levels of digital maturity and conditions/needs. - Specialised knowledge of traffic acquisition and of identifying actions that lead to increased conversion. - Specialised knowledge of communication strategy, message design and target group adaptation (analogue and digital), in Swedish and English. - Specialised knowledge of theoretical and practical digital marketing. - Specialised knowledge of conversion optimisation, measurement and web analytics for increased sales. - Specialised knowledge of target group analysis, web psychology and buying behaviour. - Knowledge of presentation technique, communication theory and communication models. - Knowledge of resources and finances in e-commerce. - Knowledge of the logistics process and Supply Chain Management in e-commerce. - Knowledge of the role of logistics and its impact on e-commerce profitability. - Knowledge of relevant systems linked to digital commerce, e-commerce solutions and consultancy services. - Business intelligence and environmental analysis. - Project management, leadership and project control in e-commerce. - Business development in the e-commerce industry. After completing the programme, the student should have the skills to: - Apply tools, methods and analyses to identify development potential linked to the various e-commerce processes, such as the customer journey, competitors and market potential in digital media. - Apply knowledge to justify actions for increased conversion. - Plan and produce brand-building and sales-driving marketing in digital channels. - Produce analyses of the different areas of e-commerce in order to assess the business. - Carry out insight-driven analysis of customer groups and identify proposed measures to achieve customer satisfaction and increased conversion. - Prepare and produce financial documentation. - Assess profitability in e-commerce by carrying out cost and profitability calculations and analysing the different parts of the business from a financial perspective. - Analyse the logistics process and identify efficiency measures. - Apply current legislation in the industry. - Prepare requirements and procurement for e-commerce-related services, systems and platforms. - Produce communication adapted to the situation and recipient, and communicate solutions and commitments in e-commerce. - Solve complex problems in e-commerce and digital marketing in the professional role of E-Commerce Manager. After completing the programme, the student should have the competence to: - Develop strategies for working with sales, digital marketing, analysis, testing and conversion. - Analyse financial relationships and financial consequences. - Analyse the business and set requirements for and procure consultancy services for e-commerce-related services, systems and platforms. - Analyse the outside world in order to design and evaluate digital strategies for the e-commerce business and activities in digital channels, taking into account the impact of trends on the business. - Organise projects that contribute to the development of, and change work within, e-commerce. - Map and develop traditional business operations with a focus on digitalisation based on an omnichannel mindset. - Work strategically with digital transformation and digitalisation-driven growth in the role of Ecommerce Manager. - Check e-commerce processes to identify problems, set actions and work towards problem solving in e-commerce.