Part of the YH programme E-Commerce Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD23JÖN.
The Digital Maturity, Innovation and Growth course gives you knowledge of how to explain and describe a company's overall strategy and marketing strategy. You learn to analyse the target group's digital behaviour and link it to the company's level of digital maturity. The course gives you tools for identifying innovation and growth opportunities in a digital business. The course is part of TUC's YH programme in e-commerce and digital retail.
Duration: 5 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to about 5 weeks of full-time study (25 YH credits)
The goal of the course is for the student to be able to explain and describe the company's overall strategy and marketing strategy, as well as the target group's digital behaviour.
The goal of the course is for the student to be able to explain and describe the company's overall strategy and marketing strategy, as well as the target group's digital behaviour.
What you will learn
What you learn.
You can explain and describe a company's overall strategy and marketing strategy.
You can analyse the target group's digital behaviour.
You understand the concept of digital maturity and how it affects a company's development.
You can identify innovation and growth opportunities in a digital business.
Curriculum
How the course is built.
Company strategy and marketing strategy
How an overall strategy and a marketing strategy fit together.
Digital behaviour
Analysis of the target group's digital habits and behaviour.
Digital maturity
Assessing and developing a company's level of digital maturity.
Innovation and growth
Identifying opportunities for innovation and growth in a digital business.
Target audience
Who is this for?
The course is aimed at you who are studying TUC's YH programme in e-commerce or digital retail and want to understand digital maturity, innovation and growth.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
