Part of the YH programme E-Commerce Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD23JÖN.
The course Web Analytics gives you knowledge of how to use insight analyses to shape measures that increase conversion and improve the customer experience. You learn to collect, interpret and present web data to make data-driven decisions. The course gives you tools to work in a structured way with web analytics in a digital retail business. The course is part of TUC's YH programme in e-commerce.
Duration: 6 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to about 6 weeks of full-time study (30 YH credits)
The goal of the course is for the student, through insight analyses, to be able to shape measures to increase conversion and improve the customer experience.
The goal of the course is for the student, through insight analyses, to be able to shape measures to increase conversion and improve the customer experience.
What you will learn
What you learn.
You can carry out insight analyses of web data.
You can shape measures that increase conversion on a website.
You can identify improvements that strengthen the customer experience.
You can present the results of web analyses clearly.
You can use web analytics tools to support data-driven decisions.
Curriculum
How the course is built.
Insight analysis
Analysing web data to draw relevant conclusions.
Conversion optimisation
Measures to increase the conversion rate on a website.
Customer experience
Identifying and improving the customer's experience of the website.
Presenting analysis results
Compiling and communicating insights from web analytics.
Target audience
Who is this for?
The course is aimed at you who are studying TUC's YH programme in e-commerce and want to work in a data-driven way with conversion and customer experience.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
