Part of the YH programme E-Commerce Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD23JÖN.
The Business Acumen and Market Strategy course gives you the ability to demonstrate business acumen across different types of organizations with varying digital maturity, conditions and needs. You learn how a market strategy is designed based on the organization's goals and target audience. The course gives you tools for making sound business decisions in a digital commerce environment. The course is part of TUC's YH program in e-commerce.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to about 4 weeks of full-time study (20 YH credits)
The aim of the course is for the student to be able to demonstrate business acumen across different types of organizations with varying digital maturity and conditions/needs.
The aim of the course is for the student to be able to demonstrate business acumen across different types of organizations with varying digital maturity and conditions/needs.
What you will learn
What you learn.
You can demonstrate business acumen across different types of organizations.
You can adapt business decisions to an organization's digital maturity and needs.
You can design a market strategy based on the organization's goals and target audience.
You can connect business acumen to strategic decisions in digital commerce.
Curriculum
How the course is built.
Business acumen
Acting in a businesslike way across different types of organizations.
Digital maturity and conditions
How the digital maturity of different organizations affects business decisions.
Market strategy
Designing a market strategy based on goals and target audience.
Target audience
Who is this for?
The course is aimed at students in TUC's YH program in e-commerce who want to develop their business acumen and their ability to design market strategies.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
