Part of the YH programme E-Commerce Manager at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: ECMD23JÖN.
The Digital Sales and Customer Relationships course gives you the ability to run e-commerce from both an operational and a strategic perspective. You learn methods for developing and promoting online sales and for building long-term customer relationships in a digital retail environment. The course gives you tools for working with the entire customer journey, from first contact to repeat purchases. The course is part of TUC's YH programme in e-commerce.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to about 4 weeks of full-time study (20 YH credits)
The goal of the course is for the student to be able to run e-commerce from an operational and strategic perspective with the aim of developing and promoting online sales.
The goal of the course is for the student to be able to run e-commerce from an operational and strategic perspective with the aim of developing and promoting online sales.
What you will learn
What you learn.
You can run e-commerce from an operational perspective.
You can run e-commerce from a strategic perspective.
You can develop and promote online sales.
You can build and maintain digital customer relationships.
You can work with the entire customer journey in a digital retail business.
Curriculum
How the course is built.
Operational e-commerce
The day-to-day work of running an e-commerce business.
Strategic e-commerce
Long-term development and management of an e-commerce business.
Digital sales
Methods for increasing and promoting online sales.
Customer relationships
Building and nurturing long-term customer relationships digitally.
Target audience
Who is this for?
The course is aimed at you who are studying TUC's YH programme in e-commerce and want to develop your ability to sell and build customer relationships online.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
