Digital Marketing, 15 YH credits, gives you knowledge of how information technology is used in digital commerce and marketing. You develop the ability to plan, organise and follow up digital marketing initiatives using modern tools, methods and models. The course gives you a deeper understanding of how digital strategies affect marketing and sales.
The goal is for the student to be able to plan and carry out brand-building and sales-driving marketing in digital media, and to be able to work creatively with traffic acquisition and identify actions that lead to increased conversion.
The goal is for the student to be able to plan and carry out brand-building and sales-driving marketing in digital media, and to be able to work creatively with traffic acquisition and identify actions that lead to increased conversion.
The basics of how IT is used in digital commerce and marketing.
A review of key digital marketing tools and ways of working.
Planning, running and following up digital campaigns.
How digital strategies affect sales and brand.
The course suits YH students in marketing, sales and e-commerce.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
