Welcome to our course in project management in communication and marketing, for you who are new to the role or want to upgrade your knowledge. The course gives you the tools and knowledge needed to work as a project manager and run successful projects through all their phases, from initiation and planning to execution and closure. Among other things, you will learn to create project plans, risk analyses and briefs, choose KPIs and streamline your work with AI.
Format: On site
Language: Swedish
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About the course.
Welcome to our course in project management in communication and marketing, for you who are new to the role or want to upgrade your knowledge. The course gives you the tools and knowledge needed to work as a project manager and run successful projects through all their phases, from initiation and planning to execution and closure. Among other things, you will learn to create project plans, risk analyses and briefs, choose KPIs and streamline your work with AI.
What you will learn
What you learn.
For you to gain practical and theoretical knowledge you can implement right away, and an understanding of a project's different phases and what you need to successfully lead a team through each phase.
Curriculum
How the course is built.
The role of project manager and what it involves
Different types of projects and what it means to manage them
How to create project plans and schedules (Gantt charts)
Creating briefs and responding to briefs
How you can use workshops to achieve successful projects
Identifying and working with KPIs
Identifying risks and creating risk analyses
Common "unexpected" scenarios during a project and how to handle them
How to report on and evaluate a project, both to the client and within the project group.
Giving feedback to those involved in a project
How AI can be used to make the project manager's work more efficient
Target audience
Who is this for?
You who are new to the role of project manager in marketing and communication, you who are about to take on the role, or you who need fresh inspiration and want to brush up your knowledge.
What "verified" means here
Verified credential.
When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
