Design Thinking.

After our training in Design Thinking... - You can use the method to develop prototypes based on customer needs - You have gained an understanding of how to visualise the so-called customer journey and improve the customer experience - You understand the phases of the iterative design process Training content This workshop gives a basic insight into design as a method for innovation and business development. We go through its philosophy and phases, and the participant gets to try out the whole process from beginning to end. We also look at examples of how different types of companies, innovators and entrepreneurs use design thinking. During the practical part, the participant creates an innovative service or product, while time is also given to reflect on the parts of the method. The workshop covers the following: About innovation and complex problems (wicked problems) Design Thinking: Method and mindset - Basic principles: visualisation, storytelling, interdisciplinary teamwork Observation, interview technique and "walking in someone else's shoes" About personas and extreme users - The customer journey (Journey Map) - Distilling insights - Finding and defining the problem - Techniques for effective ideation - Choosing and deciding - Building prototypes - Testing hypotheses and assumptions - Presentation and feedback - Design Thinking: Opportunities and areas of use