This Key Account Management program gives you the tools to grow your company's most strategic customer relationships. Over two days you practice deep customer insight, potential analysis, KPI management, and building both strategic and tactical KAM plans. Participants also train on engaging decision-makers, positioning themselves as strategic partners, and using AI tools to work more effectively.
Duration: 2 days
Format: On site
Location: Stockholm
Language: Swedish, English
Level: Intermediate
Time commitment: 2 full days (09:00–16:00)
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About the course.
Our Key Account Manager training provides you with the tools to refine your approach to strategic clients. Moreover, we work through a wide range of scenarios integral to the KAM role to support your personal and professional development.
The program enhances your capability to grow business with key accounts. It does so through exercises in deep customer insight, potential analysis, KPI management and the development of both strategic and tactical KAM plans. Participants also practice techniques for building relationships with decision‑makers, positioning themselves as strategic partners and leveraging AI tools to amplify their effectiveness and efficiency.
What you will learn
What you learn.
You can apply a KAM framework to analyze, prioritize, and develop key accounts.
You can map the customer's buying journey and identify growth opportunities.
You can build strategic and tactical KAM plans for your most important accounts.
You can work with KPIs to steer and follow up on KAM performance.
You can build relationships with decision-makers and position yourself as a strategic partner.
You can use AI tools to increase your own and your team's effectiveness.
You leave the course with a personal action plan for your key accounts.
Curriculum
How the course is built.
The KAM model and role
Core framework for Key Account Management and what the KAM role entails.
Customer selection and analysis
Prioritizing key accounts and analyzing their potential and buying journey.
Strategic and tactical KAM planning
Building concrete KAM plans at both the strategic and tactical level.
KPIs and governance
Working with relevant metrics to steer and follow up on KAM performance.
Relationship-building and positioning
Engaging decision-makers and positioning yourself as a strategic partner.
AI and digital tools in KAM
Using AI to make customer analysis and account development more efficient.
Target audience
Who is this for?
Current and aspiring Key Account Managers, as well as sales directors and business leaders responsible for strategic customer accounts.
What "verified" means here
Verified credential.
When you complete the course, Försäljningschefen issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
