The course gives you knowledge of web analytics, testing and follow-up, and the competence to independently set up Google Tag Manager (GTM) and analyse user behaviour. You learn to convert and optimise digital marketing and communication based on data. The course is part of TUC Yrkeshögskola's Digital marknadsföringsspecialist (digital marketing specialist) programme.
The goal of the course is to provide knowledge of web analytics, testing and follow-up, and the competence to independently set up GTM and analyse behaviour in order to convert and optimise digital marketing and communication.
The goal of the course is to provide knowledge of web analytics, testing and follow-up, and the competence to independently set up GTM and analyse behaviour in order to convert and optimise digital marketing and communication.
Basics and tools for analysing traffic and behaviour.
A/B testing and follow-up of marketing activities.
Independently setting up and configuring GTM.
Analysing and interpreting user behaviour for optimisation.
Methods for converting and optimising digital marketing.
The course is aimed at those studying to become a digital marketing specialist at TUC.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
