Digital Marketing Specialist.

After completing the programme, the student should have knowledge of: 1. Specialised knowledge of tools, models and strategies in digital marketing strategy and data-driven marketing 2. Specialised knowledge of work processes and quality criteria in digital marketing strategy and data-driven marketing 3. Specialised knowledge of relationship marketing in digital channels 4. Specialised knowledge of storytelling strategy and content marketing 5. Specialised knowledge of marketing and advertising on social media 6. Specialised knowledge of methods for and analysis of consumer behaviour in e-commerce 7. Specialised knowledge of laws, rules and ethics in the field of marketing 8. Specialised knowledge of business intelligence, needs analysis and competitor analysis 9. Specialised knowledge of marketing budgeting and cost calculation 10. Specialised knowledge of digital analysis methods and processes, conversion optimisation and testing 11. Specialised knowledge of search engine optimisation and search engine marketing 12. Knowledge of communication models, personality analysis, body language and conflict management 13. Knowledge of business acumen 14. Knowledge of project management and project methodology After completing the programme, the student should have the skills to: 1. Plan, carry out and identify resources for carrying out specialised tasks in digital marketing 2. Solve complex problems in the role of Digital Marketing Specialist 3. Communicate commitments and solutions in Swedish and English, both internally and externally, in the role of Digital Marketing Specialist 4. Build automated marketing 5. Understand the digital ecosystem 6. Create strategic marketing plans and optimise conversion for digital platforms based on follow-up and analysis results 7. Plan, organise, carry out and follow up the outcome of digital marketing and business operations using tools for digital marketing strategy and analysis 8. Analyse and follow up digital customer behaviour and apply different marketing models and methods in connection with e-commerce 9. Identify and give examples of overarching strategic concepts in marketing and then choose a suitable business strategy, given a budget and calculation 10. Interpret and apply the legal and ethical frameworks in the field of marketing and critically review sources 11. Adapt communication to the situation, recipient and channel 12. View a company's market from a national and international perspective and be able to analyse the market's needs and demand 13. Plan, run, lead and take part in projects from start-up to goal 14. Evaluate and use data to optimise digital ads