Part of the YH programme Digital marknadsföringsspecialist at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMAD23JÖN.
The Sales and Business Acumen course gives you a business-driven mindset and insight into how a business operates. You gain an overall understanding of a company's vision, business idea, strategy and business plan, and how these connect with day-to-day sales work. The course links sales competence with a broader business understanding. After the course you can act in a businesslike way and relate your sales role to the company's overall goals.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to approx. 4 weeks of full-time study (20 YH credits)
The purpose of the course is to give the student a business-driven mindset and insight into how a business operates, with an overall understanding of a company's vision, business idea, strategy and business plan.
The purpose of the course is to give the student a business-driven mindset and insight into how a business operates, with an overall understanding of a company's vision, business idea, strategy and business plan.
What you will learn
What you learn.
You have a business-driven approach to sales and customer relationships.
You understand how a company's vision, business idea, strategy and business plan fit together.
You can link your own sales work to the company's overall business goals.
You can reason about business acumen in a sales process.
Curriculum
How the course is built.
A business-driven mindset
Introduction to a businesslike approach in sales.
Vision, business idea and strategy
How a company's vision, business idea and strategy shape the business plan.
The business plan in practice
The link between the business plan and day-to-day sales work.
Business acumen in the sales role
Putting business understanding into practice in your own sales role.
Target audience
Who is this for?
The course is aimed at students on a sales-oriented YH programme at TUC who want to understand business at a broader level.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
