Marketing & Communication

Digital Advertising, 15 YH credits.

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TUC Yrkeshögskola logotyp
TUC Yrkeshögskola
Verified provider of education

Part of the YH programme Digital marknadsföringsspecialist at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMAD23JÖN.

The course gives you strategic and practical skills in digital advertising. You learn to plan, set up and follow up advertising campaigns in digital channels, with a focus on reaching the right target group and achieving set goals. The course is part of TUC Yrkeshögskola's programme Digital Marketing Specialist.

Duration: 3 weeks
Location: Jönköping
Language: Swedish
Level: Intermediate
CSN-eligible

Time commitment: 15 YH credits, equivalent to about 3 weeks of full-time study

Part of YH programme
See the programme →

About the course.

The goal of the course is to provide strategic and practical skills in digital advertising.

The goal of the course is to provide strategic and practical skills in digital advertising.

What you will learn

What you learn.

  • You can plan a digital advertising strategy
  • You can set up and run digital advertising campaigns
  • You can follow up and optimise the results of digital advertising
  • You can adapt advertising to the target group and platform
Curriculum

How the course is built.

  1. Digital advertising fundamentals

    Channels, formats and principles of digital advertising.

  2. Campaign planning

    Planning advertising campaigns based on goals and target group.

  3. Follow-up and optimisation

    Measuring, analysing and improving advertising results.

Target audience

Who is this for?

The course is aimed at you who are studying to become a digital marketing specialist at TUC.

What "verified" means here

Verified credential.

When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.