This course aims to give you concrete methods and knowledge of decision psychology that make you a better negotiator. We go through how to optimise your chances of success in the different phases of a negotiation and how you can analyse the other party, formulate arguments and use body language. The methods are useful in everything from business negotiations and sales to purchasing and marketing.
Format: On site
Language: Swedish
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About the course.
This course aims to give you concrete methods and knowledge of decision psychology that make you a better negotiator. We go through how to optimise your chances of success in the different phases of a negotiation and how you can analyse the other party, formulate arguments and use body language. The methods are useful in everything from business negotiations and sales to purchasing and marketing.
Negotiation is fundamentally about how we humans work and make our decisions. That is why negotiation techniques are applicable in most communicative situations. Psychology, influence, marketing, rhetoric and conflict management are some of the central parts of negotiation technique. So whether it is a contract negotiation, a business negotiation or selling your car on Blocket, you can use these skills effectively.
What you will learn
What you learn.
For you as a participant to gain knowledge, insights and methods that make you a better negotiator.
Curriculum
How the course is built.
Decision psychology and what governs and influences your own and others' decisions
The four phases of negotiation and how you can act in the different phases: 1) Preparation, 2) Information exchange, 3) Discussion phase and 4) Closing
10 principles of influence from social psychology that govern most of our decisions and how this knowledge can be used in negotiation
How to carry out a needs analysis by pinning down what both you and the other party want to get out of the negotiation, and thereby find solutions both parties are satisfied with
How and when you should make concessions
Building and formulating effective messages and arguments
Body language: how to use your body language and read the other party's body language during a negotiation
How to succeed with bidding
Target audience
Who is this for?
Everyone whose professional role involves negotiation situations, for example:
Decision makers
Managers
Purchasers
Salespeople
Marketers and communicators
What "verified" means here
Verified credential.
When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
