Part of the YH programme Rekryterings- och bemanningsspecialist at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: REKD23TRA.
The course gives you knowledge of how information technology can be used in daily work and in a company's marketing. You learn tools, methods and models for digital work and how to apply them independently. You develop the ability to plan, organise and follow up the results of digital marketing. After the course you can apply digital strategies that influence marketing and customer research in your future professional role. The course is part of TUC Yrkeshögskola's programme Recruitment and Staffing Specialist.
Duration: 4 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: 20 YH credits, equivalent to about 4 weeks of full-time study
In the course the student learns how information technology can be used in daily work and in the company's marketing. The student learns tools, methods and models for digital work and how to apply them independently. The student develops the ability to plan, organise and follow up the outcome of digital marketing. By the end of the course the student should be able to apply digital strategies in order to influence marketing and future customer research in their future professional role.
In the course the student learns how information technology can be used in daily work and in the company's marketing. The student learns tools, methods and models for digital work and how to apply them independently. The student develops the ability to plan, organise and follow up the outcome of digital marketing. By the end of the course the student should be able to apply digital strategies in order to influence marketing and future customer research in their future professional role.
What you will learn
What you learn.
You can use information technology in daily work and in marketing
You can apply tools, methods and models for digital work
You can plan, organise and follow up digital marketing
You can apply digital strategies in marketing work
You can use the web as a work tool in your professional role
Curriculum
How the course is built.
Digital tools at work
How information technology supports daily work.
Digital marketing
Methods and models for marketing digitally.
Planning and follow-up
Planning, organising and following up digital initiatives.
Digital strategies and customer research
Using the web for strategic work and customer insight.
Target audience
Who is this for?
The course is aimed at you who are studying to become a recruitment and staffing specialist at TUC.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
