Course catalog / Leadership / AI in Practice: for Marketers
Leadership

AI in Practice: for Marketers.

By
Bonnier Akademi logotyp
Bonnier Akademi under the brandsResumé AkademiDi AkademiMarket AkademiBreakit AkademiDagligvarunytt Akademi
Verified provider of education

In this course we go through how to use AI in marketing work, from carrying out analyses and developing strategies and concepts to producing content, distributing campaigns and following up results. We put strong emphasis on how AI tools work and how to use that knowledge when you prompt to get the results you want.

Format: On site
Language: Swedish
Request info

Want to know more before you sign up?

Send a short question and we will forward it directly to the provider.

About the course.

In this course we go through how to use AI in marketing work, from carrying out analyses and developing strategies and concepts to producing content, distributing campaigns and following up results. We put strong emphasis on how AI tools work and how to use that knowledge when you prompt to get the results you want.

What you will learn

What you learn.

  • Assess where and how AI is most useful in your own marketing and where you should be careful
  • Use AI as support in analysis, strategy and concept work, not just in production
  • Find your way in the range of AI tools and choose the right tool for the right task
  • Formulate prompts that give insightful, unique and useful answers, and know how to iterate when the answer is not good enough
  • Produce content in several formats while keeping quality and your own tone
  • Get more out of the tools you already pay for by using their AI features
Curriculum

How the course is built.

  1. Where the industry stands today, how AI is actually used in marketing and how it is received by customers, colleagues and management

  2. What the ecosystem of AI tools looks like and how the parts fit together

  3. Understanding how AI tools work technically to get more accurate and creative results

  4. Carrying out audience analyses with the help of AI

  5. How to analyse competitors' presence and development in digital channels

  6. How to get from analysis to strategic choices, campaign concepts and tactics with AI as a sounding board

  7. What to consider when formulating your prompts to get the results you want

  8. How to create texts, images, video, audio and web pages and put your own stamp on them instead of getting stuck with generic AI answers

  9. What you need to know about copyright, data and personal data, transparency and brand risk

  10. Which AI features already exist in the tools you use today from advertising platforms, marketing automation tools and CMS tools

  11. How to use AI for follow-up and optimisation ahead of upcoming marketing activities

Target audience

Who is this for?

Marketing managers, marketing coordinators, marketing assistants, digital marketing managers and small business owners.

What "verified" means here

Verified credential.

When you complete the course, Bonnier Akademi issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

100% Verifiable certificates Secured on blockchain
Example certificate for AI in Practice: for Marketers from Bonnier Akademi

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.