Part of a YH programme at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: DIMA19TRA.
Web Analytics and Certification is a YH course at TUC that gives knowledge of analysis methods and tools for analysing behaviour in digital media. You learn to analyse multichannel data and digital customer behaviour via websites, apps and social media. The course gives you knowledge of web analytics and certification in Google Analytics. After the course you can independently analyse behaviour to convert and optimise digital marketing.
The purpose of the course is to give the student knowledge of analysis methods and tools for
analysing behaviour in digital media. The course also gives knowledge of analysing
multichannel data and digital customer behaviour via websites, apps and social media. The goal
of the course is to give knowledge of web analytics and certification in Google Analytics, and
the ability to independently analyse behaviour to convert and optimise
digital marketing.
The purpose of the course is to give the student knowledge of analysis methods and tools for
analysing behaviour in digital media. The course also gives knowledge of analysing
multichannel data and digital customer behaviour via websites, apps and social media. The goal
of the course is to give knowledge of web analytics and certification in Google Analytics, and
the ability to independently analyse behaviour to convert and optimise
digital marketing.
What you will learn
What you learn.
You can use analysis methods and tools to analyse digital behaviour.
You can analyse customer behaviour via websites, apps and social media.
You have knowledge of web analytics and certification in Google Analytics.
You can convert and optimise digital marketing based on analysis data.
You can interpret and present the results of multichannel analyses.
Curriculum
How the course is built.
Basics of web analytics
Methods and tools for analysing digital behaviour.
Multichannel analysis
Analysing customer behaviour across several digital channels.
Google Analytics certification
Preparation and knowledge ahead of certification in Google Analytics.
Conversion and optimisation
Using analysis data to optimise digital marketing.
Target audience
Who is this for?
The course is aimed at students on YH programmes focused on digital marketing.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
100% Verifiable certificates Secured on blockchain
