Part of the YH programme UX Designer 2024 at TUC Yrkeshögskola. This course cannot be applied for on its own. Programme code: UXDD24LIN.
The Strategic Marketing and Brand Development course teaches you how brand development relates to the customer journey and how you, as a future UX designer, can adapt design to an existing brand profile. You draw up a strategic UX plan and learn marketing from a user perspective with a focus on usability and accessibility. The course also covers how the brand affects the target group and can be used in the design process, with practical exercises throughout.
Duration: 5 weeks
Language: Swedish
Level: Intermediate
CSN-eligible
Time commitment: Equivalent to approx. 5 weeks of full-time study
In the course, the student learns how brand development relates to the customer journey, as well as about marketing and brand development, how to adapt design to existing branding and how to draw up a strategic UX plan. The course should provide sufficient knowledge to use marketing from a user perspective with a focus on usability and accessibility, based on the role of UX designer. The course also covers marketing from the perspective of usability and accessibility. The course also includes brand development and its impact on the target group, and how the brand can be used in the design process. The course includes practical exercises.
In the course, the student learns how brand development relates to the customer journey, as well as about marketing and brand development, how to adapt design to existing branding and how to draw up a strategic UX plan. The course should provide sufficient knowledge to use marketing from a user perspective with a focus on usability and accessibility, based on the role of UX designer. The course also covers marketing from the perspective of usability and accessibility. The course also includes brand development and its impact on the target group, and how the brand can be used in the design process. The course includes practical exercises.
What you will learn
What you learn.
You understand how brand development relates to the customer journey
You can adapt design to an existing brand profile
You can draw up a strategic UX plan
You can apply marketing from a user perspective with a focus on usability and accessibility
You understand how the brand affects the target group and the design process
Curriculum
How the course is built.
Brand and customer journey
How brand development relates to the different stages of the customer journey.
Design and branding
Adapting design to an existing brand profile.
Strategic UX plan
Drawing up a strategic plan for UX work.
Marketing from a user perspective
Focus on usability and accessibility.
The brand in the design process
How the brand affects the target group and design choices.
Target audience
Who is this for?
The course is part of the YH programme for UX designers and suits you if you want to connect brand strategy with user-centred design.
What "verified" means here
Verified credential.
When you complete the course, TUC Yrkeshögskola issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
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