Marketing & Communication

Sales Development.

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IHM Business School
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Language: Swedish
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About the course.

Content: Through the Sales Development Program you have strengthened your knowledge of modern selling and influence. You have studied Cialdini's principles of influence in depth, developed a situation-adapted approach and practiced using the right tone in the customer dialogue. You have also gone deeper into needs-based selling and the four phases of the sales process (the contact, needs, argumentation and closing phases), with the goal of creating successful business deals. Duration: 3 sessions

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