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has completed the programme and shown active participation throughout. This has given a deeper understanding of how selling and influence take place in a modern, digital and non-linear buying journey. The programme has strengthened the ability to work proactively with trust, relevance and influence over time, and to use content and behavioural principles to create business value before and during the customer's decision-making process. Scope: 5 half-days
When you complete the course, IHM Business School issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.
Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.
