Effective and sustainable sales organisation with the help of AI.

Description of the training content After completing the programme, the student should have knowledge of/in - AI and its applications in sales. - handling sensitive information in quotation documents with regard to data security. - industry analyses, market data and historical sales with the help of AI. - security and privacy aspects when using AI in sales processes. After completing the programme, the student should have skills in - effectively managing and distributing leads within the sales team with the help of AI. - creating texts that imitate the company's own language. - recording sales meetings with the help of AI in order to use the material to generate quotations. - how to create more targeted and personal marketing and sales strategies, and to identify and reach different target groups effectively through the use of AI. - creating sustainable business strategies with the help of AI. - using AI in quotation management and how to work effectively on automating quotations with the help of AI. - evaluating customer feedback and behaviour with AI tools. - using their own AI persona and their own AI unit. - creating customised reports and dashboards with the help of AI tools. - optimising the document management process for increased efficiency and resource savings. - using specific AI tools and platforms relevant to the sales organisation After completing the programme, the student should have competences to - independently handle and understand data and use data as a resource to optimise and streamline prospecting and improve sales efforts with the help of AI. - follow best practice to ensure correct handling and protection of sensitive information. - use AI to improve language processing in quotations and communication. - implement CRM systems with AI functions, predictive analysis tools and other AI-driven applications, and design and carry out an action plan to ensure an effective and successful implementation of AI tools and strategies. - apply key figures to improve sales performance through analysis of AI-generated data. - make use of AI optimisation to support sustainable business practices. - strategically develop their sales organisation towards success.