Event manager.

Description of the programme's content and learning outcomes After completing the programme, the student shall have knowledge about/in - Event management, with particular knowledge about and in the sub-area of communication channels - The basics of presentation technique - Sales and the different steps of the sales process - Project production and its work processes - Concept development, experience production and how to create unique events - Digital platforms and digital meetings/events - Business economics - Project management focused on event production - Event safety and responsibility - Event law After completing the programme, the student shall have skills in - Formulating, analysing and solving a communication problem - Giving a high-quality oral presentation individually or in a group - Applying the steps of the sales process and producing sales material for events - Planning and organising an event in a sustainable way - Planning, running and evaluating a digital event/meeting - Developing unique event ideas - Preparing financial documents such as a project budget - Preparing project support documents - Planning measures for safety, preparedness and crisis management - Applying basic rules of event law After completing the programme, the student shall have the competence to - Independently decide when a corporate event is suitable as a communication channel - Independently create and deliver presentations adapted to the target group - Plan and be responsible for sales meetings and produce sales material adapted to the target group - Create an event adapted to the target group - Adopt a sustainability perspective on events - Independently develop unique event ideas taking into account the client's individual needs and goals - Independently develop unique digital meeting and event ideas - Independently prepare a budget and be responsible for the project finances during an event production - Project-manage an event adapted to the target group in theory - Adapt safety, preparedness and crisis management for an individual event - Independently adapt an individual event to basic rules of event law